1. Nature and Significance of Management

 Content: This chapter explains the concept of management, its significance, Objectives, and various functions like planning, organizing, staffing, directing, and controlling. It also explores the importance of coordination in management and how management works as an art, science, and profession.

 Objective: To understand the fundamentals of management and its role in the effective and efficient functioning of an organization.

 2. Principles of Management

 Content: This chapter covers the 14 principles of management laid down by Henri Fayol and the scientific management approach by F.W. Taylor. It discusses how these principles serve as guidelines for decision making and problem solving in business organizations.

 Objective: To understand the importance of management principles and their application in various business scenarios for improving efficiency and productivity.

 3. Business Environment

 Content: Discusses the external forces that affect business operations, such as economic, social, technological, political, and legal factors. It also covers how businesses adapt to these changing environmental conditions and how a positive business environment can lead to growth.

 Objective: To analyze the different elements of the business environment and understand how these factors influence decision making and strategies in a business.

 4. Financial Management

 Content: This chapter explains the concept of financial management, its Objectives, and key decision areas such as investment decisions, financing decisions, and dividend decisions. It also discusses financial planning, capital structure, and the significance of working capital management.

 Objective: To understand the role of financial management in maximizing shareholder value and ensuring efficient use of financial resources in a business.

 5. Marketing Management

 Content: Covers the concept of marketing, its importance, and functions. This chapter elaborates on the marketing mix (4Ps—Product, Price, Place, Promotion), market segmentation, target marketing, and positioning strategies. It also discusses the significance of consumer behavior and market research.

 Objective: To learn the basics of marketing management and understand how businesses create, communicate, and deliver value to customers through marketing strategies.

 6. Human Resource Management

 Content: Explains the role of human resource management (HRM) in business, including recruitment, selection, training, performance appraisal, and employee welfare. It also covers labor relations, employee motivation, and the importance of HRM in achieving organizational goals.

 Objective: To understand how businesses manage their workforce and the importance of HR practices in building a productive and satisfied workforce.

 7. Organizational Management

 Content: This chapter focuses on the structure of organizations, the importance of organization design, and different types of organizational structures (functional, divisional, and matrix). It also covers communication, coordination, and control mechanisms within organizations.

 Objective: To understand how organizations are structured and managed, and how effective management practices contribute to achieving organizational goals.

 8. Business Ethics

 Content: Discusses the importance of ethical business practices and corporate governance. It covers ethical issues in business such as fair treatment of employees, environmental responsibility, and transparency in dealings with customers and stakeholders.

 Objective: To recognize the importance of business ethics and understand how ethical practices enhance the reputation and long term sustainability of a business.

 9. Social Responsibilities of Business

 Content: Explores the concept of corporate social responsibility (CSR), the role of business in contributing to societal wellbeing, and the benefits of adopting socially responsible practices. It discusses the legal and ethical obligations of businesses towards different stakeholders, including employees, customers, and the environment.

 Objective: To understand the social responsibilities of businesses and the importance of balancing profitmaking with contributing to societal welfare.