1. Principles of Management

    Content: This chapter discusses the fundamental principles of management as outlined by management theorists like Henri Fayol. Topics include division of work, authority and responsibility, discipline, unity of command, unity of direction, and others.

    Objective: To understand the core principles that guide managerial activities and decision making in organizations.

 2. Functions of Management

    Content: Covers the five major functions of management: planning, organizing, staffing, directing, and controlling. It provides a detailed explanation of each function and its role in achieving business Objectives.

    Objective: To comprehend the essential functions that managers perform to ensure smooth operations and goal attainment in an organization.

 3. Entrepreneurship Development

    Content: Focuses on the development of entrepreneurial skills, characteristics of entrepreneurs, and the importance of entrepreneurship in economic development. It also covers government schemes that support new ventures.

    Objective: To encourage students to understand the entrepreneurial mindset, the challenges faced by entrepreneurs, and the support systems available for business startups.

 4. Business Services

    Content: Discusses various business services such as banking, insurance, transportation, warehousing, and communication. It explains how these services support business operations and improve efficiency.

    Objective: To familiarize students with the key services that businesses rely on and how these services contribute to the overall success of a company.

 5. Emerging Modes of Business

    Content: Explores new and evolving forms of business operations such as ecommerce, ebusiness, outsourcing, and business process management. The chapter highlights the impact of technology on traditional business models.

    Objective: To understand the shift from traditional business models to modern, technologydriven business practices, and how companies adapt to these changes.

 6. Social Responsibilities of Business

    Content: This chapter discusses the concept of Corporate Social Responsibility (CSR), the importance of ethical business practices, and the role of businesses in contributing to the welfare of society.

    Objective: To instill an awareness of the moral and ethical obligations businesses have toward society and the environment.

 7. Consumer Protection

    Content: Explains consumer rights and responsibilities, the Consumer Protection Act, and the mechanisms available for consumer redressal. It also covers the role of consumer organizations and government agencies in protecting consumer interests.

    Objective: To make students aware of the rights of consumers, the importance of consumer protection, and the legal frameworks in place to ensure fair business practices.

 8. Marketing

    Content: Focuses on the marketing mix (Product, Price, Place, Promotion), market research, consumer behavior, and strategies for effective marketing. It provides insights into how businesses identify and meet customer needs.

    Objective: To develop an understanding of key marketing concepts and how businesses create value for consumers through effective marketing strategies.